Igor Lima
PRODUCT DESIGNER
SKILLS
UX
Design Research
UI Design
Information design
Metrics
Facilitation
UI Design
Product
Design Systems
Product Discovery
Product Strategy
Product KPIs
Tools
Figma
I look
Maze
Clareza
Google Analytics
Product Designer with over 7 years of experience in digital products, working in agile squads with a focus on strategic design, discovery, and impact on business metrics.
Highlighted in leading collaborative workshops, evolving Design Systems, and optimizing processes. Recognized for the ability to create scalable solutions that directly impact user experience and product performance.
EXPERIENCE
Product Designer | Grupo Boticário
May 2022 - Present
Leadership in the Discovery of SKEYE, creating scalable solutions that impact teams in Exp&Quality, Product, Infrastructure, Engineering, and franchises, reducing triggers with real-time system updates.
Facilitation of workshops and dynamics, promoting engagement among stakeholders and improving collaboration on strategic projects.
Backstage Discovery (national impact): conducting a comprehensive discovery for Large Franchises (Ambar + Musk), mapping franchises in different regions of Brazil, directly impacting over 2K direct users. With the generation of 99 facts, 31 insights, and 22 strategic opportunities that fed the backlog of various teams, minimizing risks and pain in the migration to systems.
Evolution and migration of the Design System, reducing rework and ensuring consistency across multiple products.
Stakeholder management in complex contexts (Maestro and Fiscal): acting with resilience and focus on relevant results in projects such as SKEYE and Harmonia.
Leadership feedback:
“Igor is a key player in stakeholder management. Deliverables like SKEYE and Harmonia reinforce his resilience and ability to manage efforts masterfully in challenging scenarios.”
“He is restless by nature, working closely with the product and dev team, with a 360º vision and excellence in mediating different perspectives.”
UX/UI Designer | Casa Magalhães
November 2021 - May 2022
Action in the development of a gamified learning application, integrating quiz elements with questions of general and specific knowledge to facilitate the learning of different user profiles.
Creation of user flows, high-fidelity prototypes, and usability testing.
Application of UX/UI practices focused on digital learning, promoting greater knowledge retention and user interaction.
Leading role in the Dev. Academy project, guiding the product design from the discovery phase to the final delivery.
Application of agile methodologies and user-centered design practices, promoting greater alignment among teams.
Designer
March 2017 - November 2021
Development of visual identities, digital interfaces, and advertising strategies for small and medium-sized enterprises.
Creation of digital experiences for small retail businesses, prioritizing accessibility and usability.
Design consulting for startups and entrepreneurs, conducting user experience diagnostics and proposing strategic improvements.
Collaboration with developers and marketing professionals to ensure the faithful execution of design proposals.
UX/UI Designer | INOVE
August 2019 - January 2020
Creation of visual materials for events and entrepreneurship initiatives, including presentations, social media, and visual identity.
User research to understand challenges faced by students and entrepreneurs, transforming insights into improvements in digital products.
Participation in the conception of solutions focused on innovation.
EDUCATION
Design
University of Fortaleza
Digital Design
Federal University of Ceará
LANGUAGES
Portuguese
Native
English
Advanced
Spanish
Intermediate
Igor Lima
PRODUCT DESIGNER
FEEDBACKS OF THE LAST YEAR
Empathy and user focus:
“Has always been very close to internal users and stakeholders.”
Evidence: In the SKEYE project, involved users to create collaborative solutions.
Proactivity and strategic questioning:
“Very open to giving and receiving feedback, always bringing up questions.”
Evidence: Created the “UX Meeting” and improved the relationship with PMs, positively impacting deliveries.
Collaboration and Interpersonal Relationships:
“He is a very collaborative PD and knows the value of it.”
Evidence: Strengthened relationships with other PDs and reversed a difficult relationship with PM through feedback.
Execution and Strategic Prioritization:
“Great sense of prioritization aligned with the team's strategy.”
Evidence: Led the migration from DS and streamlined solutions for the Fiscal team.
Business Vision and Responsibility:
“Very responsible with his deliveries and balanced with other PDs.”
Evidence: In the Discovery of Large Franchises, ensured alignment and efficiency in the process.